The coming year (2018), promises to have so many new opportunities and unexplored avenues for social media marketing. In fact, experts in the field agree that 2018 will be one of the biggest years for professionals working in the industry.
One of the main reasons behind this is social media networks have been adopted on a huge scale over the past few years and brands simply can’t afford not to have a social media marketing strategy.
In addition to this we should expect to see the time, effort and money spent on social media marketing continue to rise.
Social Media Trends To Watch Out For In 2018
Instagram Stories Will Continue To Grow
Instagram stories have evolved into a big deal, and there are no signs of this trend going away. In fact, stats show that daily viewers of such stories surpassed those of SnapChat a mere one year after the platforms launch.
As earlier stated, this growing trend is not going to stop any time soon and Instagram stories will more than likely serve as the single biggest changer in terms of Instagram UX. It should also be noted that its marketing implications have been huge so far.
One of the other wonderful aspects of Instagram stories is that accounts with more than 10,000 followers are now able to add a link within the feature. When you take into consideration that the only other place that users can put a link on Instagram is deep within their profile pages, this is a significant improvement from the status quo.
Instagram stories will also prove to be highly relevant for marketers since they are a better alternative to other kinds of video platforms, which tend to typically have tracking issues when it comes to metrics.
The reality is that social media marketing on Instagram is key. This especially true, when you consider that its video aspect highly outperforms all other types of content on almost every test.
Messaging Platforms Will Bring Customers Closer To Brands
According to research estimates, more than 2.5 billion people use messaging platforms worldwide. However, despite this fact, some brands are yet to make steps geared towards connecting with customers on pure social networks.
As a result, managers and marketing experts are expected to invest more funds and time towards this endeavor in the coming year.
In addition, tools such as voice assistants, chatbots, and artificial intelligence will allow brands to provide consumers with more personalized shopping experiences on messaging networks like WhatsApp, Kik, and Messenger.
Twitter will be forced to change (or become largely irrelevant for a lot of brands)
One of the things that Twitter has failed to do over the course of the year is to grow its follower base. The truth of the matter is that Facebook, Instagram, and LinkedIn all have more followers. Furthermore, during the year, Twitter also lost its access to streaming NFL matches, whose rights went to Amazon.
With that said, Twitter will have to make changes in the coming year, or face the risk of becoming irrelevant to a significant number of major brands.
Moderation of Platforms to Combat Fake News Will Be A Big Focus
This last year, or most of it, has forced several social media and tech titans to intervene in several ways on certain social media platforms, including playing a more active role when it comes to content moderation.
All this is become done in order to stem certain bad practices on social media. Some, however, see such techniques as more of a damage control measure than a final solution.
With things taking this route, we can expect to see most companies revisiting the matter to come up with longer-lasting solution that will be geared towards being more proactive than reactive.
The best social media marketers will be story tellers
Social media marketers today realize that influencer marketing is one of the best marketing strategies for brand exposure. It involves the use of valid stories that consumers can relate to regarding a particular product or service.
People don’t want to be “sold” to these days. As a result telling a story that utilizes your product, brand or service is a going to become even more important in the years to come.